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Our Mission

  • To thrill our customers with great design and value proposition driven by continuous improvements in tile creativity, innovation, efficiency and customer service.

Our Vision

  • We are committed to designing and manufacturing the best ceramic tiles from our leading Welcome factory, to be the market and brand leader.
  • To continue to provide unrivalled service and exceptional value for money to our growing customer base.
  • To provide a sustainable future for our talented employees.

Our Values

Welcome Tiles passionately believes in the people who have built this successful business. We should all be proud of the exceptional business we have created and remember the core values this has been built upon:

  • Innovative – We exceed expectations through our creativity, from design and manufacturing to delivering intelligent customer solutions through products and commercial innovation.
  • Brave –  Let’s continue to be brave. To drive improvement and innovation, to keep challenging and allowing ourselves to be challenged. We’re not the ‘norm’ and never will be. We believe in providing modern solutions for our customers to ensure the sustainable future of our business and shared community.
  • Collaborative – We have worked hard to create our brand and have built our future collaboratively together, moving forward without fear of a changing world. This takes honesty, loyalty and respect, values we are proud to be associated with.
  • Proud – We’re proud to be a Welcome manufacturer, supporting traditional craftsmanship and responsibly producing quality ceramic and glass tiles to the UK and to also export globally.
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